買書推薦-博客來星巴克、宜得利獲利10倍的訂價模式：為什麼訂高價，買氣卻更好？該如何便宜賣，還能賺更多？哪裡有優惠促銷－bennetoq37lx@outlook.com

<br/> <table border="1" cellpadding="1" cellspacing="1" style="width: 500px;"> <tbody> <tr> <td> <a href="http://www.books.com.tw/exep/assp.php/87926/products/0010736218?utm_source=87926&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201610" rel="nofollow ugc noreferrer noopener" target="_blank"><img loading="lazy" alt="" src="http://im2.book.com.tw/image/getImage?i=http://www.books.com.tw/img/001/073/62/0010736218.jpg&v=5841694b&w=348&h=348" /></a></td> <td> 書名：星巴克、宜得利獲利10倍的訂價模式：為什麼訂高價<br/>買氣卻更好？該如何便宜賣<br/>還能賺更多？<br/>原文名稱：、2著目半額店儲？<br/>語言：繁體中文<br/>ISBN：9789869352970<br/>頁數：288<br/>出版社：大樂文化<br/>作者：千賀秀信<br/>譯者：黃瓊仙<br/>出版日期：2016/12/05<br/>類別：商業理財</td> </tr> </tbody> </table> <p>  </p> <p> <a href="http://www.books.com.tw/exep/assp.php/87926/products/0010736218?utm_source=87926&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201610" rel="nofollow ugc noreferrer noopener" target="_blank">星巴克、宜得利獲利10倍的訂價模式：為什麼訂高價，買氣卻更好？該如何便宜賣，還能賺更多？</a>購買網址:<a href="http://www.books.com.tw/exep/assp.php/87926/products/0010736218?utm_source=87926&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201610" rel="nofollow ugc noreferrer noopener" target="_blank">http://www.books.com.tw/exep/assp.php/87926/products/0010736218?utm_source=87926&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201610</a></p> <p>  </p> <p> <div class="bd"> <div class="content" style="height:auto;" itemprop="description"> <div style="text-align: center;"><strong><span style="color:#ff0000;">只要一張圖表、一個算式，<br /> 就可以訂出「一直來買」的商品售價！<br /> 本書揭開賺錢公司運用訂價模式的祕密，<br /> 磨練出你我敏感的「數字鼻」。</span></strong></div> <br /> <strong>　　‧為什麼星巴克一杯咖啡在中國的售價，竟然是美國的1.6倍？<br /> 　　‧宜得利傢俱比大塚傢俱便宜很多，但資產報酬率卻是10倍，原因何在？<br /> 　　‧青山洋服用「第二件半價」做低價促銷，為何他還能創造利潤？<br /> 　　‧為什麼法拉利超跑動輒上千萬還能暢銷，甚至供不應求？</strong><br /> <br /> 　　日本經營之聖稻盛和夫說：「訂價是經營之本。」因此，企業與店家不管是要「訂高價照樣暢銷」或是「拚低價也可獲利」，都必須重視「訂價」這個關鍵要素。<br /> <br /> 　　本書作者、企業管理顧問千賀秀信主張，決定價格時要考量成本、需求、競爭這３個觀點。書中提供數十個圖表與算式，透過星巴克、宜得利、沃爾瑪、夏普、青山洋服、法拉利等知名企業的實例，教你３大訂價模式，訂出讓顧客一直來買的漂亮價格！<br /> <br /> <strong>　　◎擬訂訂價策略，首先要確定市場定位</strong><br /> <br /> 　　【方法】如果經營策略明確，行銷策略就能有效運作。因此，得先依據顧客（WHO）、需求（WHAT）、專有能力（HOW）三要素來決定經營策略，再規划行銷４Ｐ，而其中價格是最重要的因素。<br /> <br /> 　　【案例】宜得利的市場定位是時尚休閒風格，於是採取平價策略。相對地，大塚傢俱的經營方針是走服務周到的精緻路線，堅持不打折的高附加價值策略。結果，兩家公司的資產報酬率分別是19.7％與2.1%。<br /> <br /> <strong>　　◎學會3種訂價模式，高價照樣熱賣，低價也可以賺更多</strong><br /> <br /> 　　★成本加成訂價法──打造品牌提升附加價值，就能訂高價<br /> 　　【方法】最基礎的訂價方式，是「成本（製造或採購成本）＋毛利」。但其實只要提供附加價值，就能夠讓同樣的商品或服務，在不同場所擁有不同的訂價。<br /> 　　【案例】同樣一杯拿鐵，星巴克的售價大約是便利商店的３倍。星巴克在優雅的環境裡，用微笑和親切溝通，調製美味咖啡，讓顧客身心舒適，還設立咖啡教室傳授相關知識。這樣提供有形與無形的價值，成功設定高價位。<br /> <br /> 　　★需求導向訂價法──洞悉顧客心理，用訂價激發購買慾<br /> 　　【方法】以顧客購買慾望的強度來決定價格，也就是因應目標客群、地點、時間等差異，對於同一種商品或服務，設定多元化的價格，例如：敬老促銷、加購優惠、演唱會入場券、早鳥折扣、深夜加成等。<br /> 　　【案例】顧客看到青山洋服「第二件西裝半價」的海報，即使原本只想買一件，也會心癢癢想要買兩件。但店家這種策略有利潤嗎？事實上，銷售第二件時，不需多花時間接待顧客，靠著節省人事和其他固定成本來創造獲利。<br /> <br /> 　　★競爭策略訂價法──在激烈價格戰中，持續獲利有訣竅<br /> 　　【方法】在餐飲、家電、藥妝等業界，因為商品或服務很難做出差異，光憑薄利多銷根本打不贏對手，必須運用特定的訂價招數，像是組合銷售、每日低價、高低價搭配等。<br /> 　　【案例】自助式麵店丸龜製麵，單價比一般麵店還要便宜，到底如何獲利勝過對手？店家用碼表精確管理，讓顧客看到現點現做的流程，並在結帳台前擺放「精心訂價的飯糰」。店員積極與顧客對話，誘導一半的人都多買一個飯糰，促成組合銷售。<br /> <br /> <strong>本書特色</strong><br /> <br /> 　　‧融合會計與消費心理學，教你擬訂讓人買不停的商品售價。<br /> 　　‧網羅法拉利、SHARP、SONY、新大谷飯店、沃爾瑪等知名企業的訂價方式。<br /> 　　‧簡易的圖表和算式一目瞭然，不具商科背景也能融會貫通。<br /> <br /> <strong>日本轟動上市，讀者踴躍分享讀後心得！</strong><br /> <br /> 　　‧網友☆yasu：以實際的商品、服務策略、市場商業結構為例作解析，並揭露早鳥優惠背後的業界生態等，內容有趣。<br /> <br /> 　　‧網友645TJC：本書讓我更加瞭解企業策略，還複習了會計知識，無論是高階的經營策略或是初階的市場策略，都拆解成簡單的結構，分析起來淺顯易懂。<br /> <br /> 　　‧網友morida：閱讀市售的會計書籍，能看懂損益分歧點分析、RFM分析等，卻很難實際應用。然而，本書讓我可以參考不同業界的策略，再加以活用，特別是附加價值的概念，讓我回味再三。<br /> <br /> 　　‧網友toshiki：本書不但從會計師的角度，分析不同企業的利益結構，還從消費者的角度，解說現金折抵與點數回饋之間，哪個比較有利，很容易理解。<br /> <br /> 　　‧網友henopinta：本書用會計的角度去分析，但我即使沒學過會計，閱讀起來也沒有障礙。書中充滿商務人士一定要知道的知識，也推薦給社會新鮮人或年輕朋友。 </div><div class="type02_gradient" style="display:none;"></div> </div></div><div class="mod_b type02_m057 clearfix">  </p> <br/> <br/> 相關關鍵詞:網路買書網, 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買書推薦-博客來 星巴克、宜得利獲利10倍的訂價模式：為什麼訂高價，買氣卻更好？該如何便宜賣，還能賺更多？哪裡有優惠促銷

買書推薦-博客來星巴克、宜得利獲利10倍的訂價模式：為什麼訂高價，買氣卻更好？該如何便宜賣，還能賺更多？哪裡有優惠促銷